We are Maina - and this is how we build an online store
Our first article: who we are, how we approach building an online store, and why we publish our prices instead of keeping them for an email.
Knowledge from real work
Guides and insights for a stronger online store.
Focused guides, technical analysis and useful notes for e-commerce teams.
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This is where we share what we learn from building real online stores — what works, what breaks and how we fix it. We write about Medusa.js, Next.js, technical SEO, performance and the day-to-day care of e-commerce infrastructure, always with concrete examples from client work.
Every resource is written by the team that builds and maintains our clients' storefronts. No recycled advice — only approaches we have applied, measured and refined on production projects with real traffic.
What we write about
Three subjects, and the reason each one is here.
We only publish on ground we work on daily. If a subject is not part of building or running the stores we maintain, it does not get an article here.
Commerce engineering
How Medusa.js and Next.js storefronts are actually assembled — data models, checkout flows, the module boundaries that keep a catalogue maintainable, and the trade-offs we accepted in order to ship on time.
Technical SEO
Crawling, rendering, canonicals, structured data and Core Web Vitals, measured on live stores rather than argued in theory. When a fix moves a number, we say which number and by how much.
Life after launch
The part that starts once a store is live: hosting, backups, monitoring, dependency updates and the small failures that only surface under real traffic. Most of what we learn arrives here first.