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Knowledge from real stores, in your inbox.

One issue when we have something to say - never more than one a month. Guides, analysis and what we learn while building and maintaining our clients' stores.

What you getPractice, not advertising

01 / Subscribe

One address. One confirmation.

Enter your email and open the link we send you. Nothing goes out before you confirm, and an unconfirmed address is deleted after a week.

02 / What we write about

Three subjects, and how the newsletter covers them.

The same subjects as Insights, told briefly and linked to the full article.

01

Commerce engineering

How we assemble Medusa.js and Next.js stores - data models, checkout, the boundaries between modules, and the trade-offs we accept to launch on time.

02

Technical SEO

Crawling, rendering, canonicals and Core Web Vitals measured on live stores. When a change moved a number, we say which number and by how much.

03

Life after launch

Hosting, backups, monitoring and the small failures that only show under real traffic. Most of what we learn comes from here.